Tired of having to make grammatical errors in order to send a Tweet? Well, now you don’t have to! Twitter is changing the character limit on Tweets from 140 characters to 280. This is to allow users to express themselves better. What’s weird about Twitter changing the character count is they are only changing it for some languages. This is because languages like Korean, Chinese, and Japanese can write double the amount in one character as you can in languages like English, Portuguese, French, and Spanish. Twitter is testing this new system with about 5% of current users, mainly big companies. Many users are opposed to the bigger character count, because they like the simplicity and brevity of Twitter. Users don’t want to read too much to get the information they want, they like that Tweets are simple and to the point.
What did PR do?
PR assured users that although they too will miss the 140 characters, moving to 280 characters will still keep Tweets brief and constraint, while allowing people to share what they need to. It also allows users to not have to cut words, grammar, etc. out of their Tweets to fit the character limit. PR realized that the character limit was a frustrating aspect for users, so they are hoping to gain more users by increasing the character limit. PR said they have seen more people tweeting with their test run of 280 characters.
I think increasing the character limit is a really smart move for Twitter, because I personally believe the 140 character limit is annoying and frustrating. I think if Twitter had completely gotten rid of a character limit, they would have lost a lot of users, but they still kept the character limit short enough that people will express everything they need to while keeping their thoughts brief. I think 280 characters is a perfect limit and will attract more users. I also think its smart that they aren’t changing the character limit for all languages, and trying to make Twitter fair for users around the world. It shocks me how many people are disappointed that Twitter is changing the limit. I think a lot of people hate change, but Twitter’s PR is doing what they need to keep users interested, just like all social media platforms have to do once in a while.